A protocol is a set of rules governing the exchange or transmission of data between devices.
MEDIA Protocol is a set of rules that governs the flow of value between actors in the Marketing & Advertising industries.
MEDIA Protocol will be used to create an ecosystem that leverages the power of blockchain to bring transparency to the flow of value between users and media.
The current content monopoly held by centralised media owners and content distribution platforms is inefficient and unsustainable. Creators, publishers and consumers alike desire more control and transparency, to create, distribute and consume equitably, with no intermediary gatekeeper.
With MEDIA Protocol, there are no clandestine algorithms, intermediated relationships or centralised data hoarders. MEDIA Protocol allows for direct exchanges and interactions in a new economy, with incentives for each actor, for example, by creating a direct channel for publishers to promote content through consumption incentives, and for consumers to pay directly for paywalled content and reward favoured content creators and publisherswith MEDIA Tokens.
MEDIA Protocol reciprocally incentivises the creation, distribution and consumption of content, with each actor possessing a greater degree of control and insight.